What Is A Secondary Dimension In Google Analytics for Dummies

See This Report on What Is A Secondary Dimension In Google Analytics

Its dimensions can be (however are not restricted to): Transaction ID Coupon code Most recent traffic resource, etc. That occasion's personalized measurements might be: Login technique Individual ID, etc.


Although there are numerous dimensions in Google Analytics, they can not cover all the possible circumstances. Thus personalized measurements are needed. Points like Page URL are global as well as use to numerous instances, but what happens if your service offers on-line programs (like I do)? In Google Analytics, you will certainly not locate any type of dimensions related specifically to online training courses.




Go Into Custom-made Capacities. In this blog site article, I will not dive deeper right into custom dimensions in Universal Analytics.

The Best Guide To What Is A Secondary Dimension In Google Analytics

The range defines to which events the measurement will use. In Universal Analytics, there were four scopes: User-scoped customized dimensions are related to all the hits of a customer (hit is an event, pageview, and so on). As an example, if you send Individual ID as a customized measurement, it will certainly be related to all the hits of that certain session AND to all the future hits sent by that customer (as long as the GA cookie remains the very same).


For example, you might send the session ID custom-made measurement, as well as even if you send it with the last occasion of the session, all the previous occasions (of the exact same session) will certainly obtain the value. This is done in the backend of Google Analytics. measurement uses only to that particular event/hit (with which the dimension was sent out).


Also if you send multiple items with the exact same transaction, each item might have various worths in their product-scoped custom-made dimensions, e. g.




Why am I telling you this? In Google Analytics 4, the session scope is no much longer offered (at the very least in custom dimensions). If you desire to use a dimension to all the events of a specific session, you must send out that dimension with every event (that can be done on the code level (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).


It can be in a cookie, information layer, or somewhere else. From now on, personalized dimensions are either hit-scoped or user-scoped (previously known as Customer Features). User-scoped customized measurements in GA4 job in a similar way to the user-scoped dimensions in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped customized dimension (set in the center of the customer session) was put on EVERY event of the same session (also if some event took place before the measurement was set).

See This Report on What Is A Secondary Dimension In Google Analytics

Even though you can send personalized product information to GA4, at the minute, there is no method to see it in records appropriately. (allow me know). At some point in the past, Google said that session-scoped customized measurements in GA4 would certainly be offered too.


Yet when it pertains to custom-made measurements, this scope is still not available. And now, allow's relocate to the second component of this blog site article, where I will certainly reveal you just how to set up personalized dimensions as well as where to discover them in Google Analytics 4 records. First, let me begin with a general introduction of the procedure, and also then we'll take a look at an example.


You can just send the occasion name, say, "joined_waiting_list" and also after that consist of the parameter "course_name".

See This Report about What Is A Secondary Dimension In Google Analytics

Because instance, you will need to: Register a criterion as a personalized meaning Begin sending custom parameters see this with the occasions you desire The order DOES NOT matter below. You ought to do that rather a lot at the same time. If you begin sending out the specification to anchor Google Analytics 4 and also only register it as a custom dimension, state, one week later on, your records will be missing that a person week of information (because the registration of a personalized measurement is not retroactive).


Each time a visitor clicks on a food selection product, I will send an event as well as two extra specifications (that I will later register as custom dimensions), menu_item_url, as well as menu_item_name.: Menu web link click tracking trigger conditions vary on the majority of websites (because of different click classes, IDs, etc). Try to do your finest to use this instance.




Go to Google Tag Supervisor > Activates > New > Simply Links. By creating this trigger, we will enable the link-tracking functionality in Google Tag Supervisor.

The smart Trick of What Is A Secondary Dimension In Google Analytics That Nobody is Talking About

Go to your web site and also click any of the menu web links. Actually, click at the very least two of them. Go back to the preview setting, and you must start seeing Web link Click events in the continue reading this preview setting. Click the very first Web link, Click occasion as well as most likely to the Variables tab of the sneak peek mode.